Would You Buy Your Home on TikTok?
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Forget Zillow. There’s a new online tool to help find (or sell) your dream home, but there are pros and cons.
Virtual home tours have become increasingly popular as a result of the COVID-19 pandemic. In fact, 42% of respondents in a recent poll said they’d be willing to make an offer on a home after seeing a virtual tour. Instead of relying on open houses and in-person events, many real estate agents have turned to social media in this new era of homebuying.
While Facebook and Instagram are go-tos for most agents, many real estate professionals have found high engagement and clients on TikTok. As of September 2021, the app had a total of 1 billion monthly active users and growing. It’s also the most engaging social media app where users spend more time per session compared to other platforms.
“TikTok is growing and it’s not just young kids anymore,” says Brett Rosenthal, a Realtor from Philadelphia. “I find that tons of homebuyers now use TikTok more than any other social media network.”
Before you buy, get to know the pros and cons of looking for your home on TikTok.
RELATED: 19 Red Flags to Watch Out For When Buying a Home
PRO: Buyers can save time in the search process.
Before social media and smartphones, buyers would need to travel to every home for a private appointment or an open house. Now, agents and sellers can film short video tours of the property and easily share the videos on TikTok (and other listing and social media sites).
Ashley Perkins, an agent based in Boston, says she had a listing that was challenging to sell at first, so she decided to share the home on TikTok. The post ended up going viral and the home quickly sold.
@ashleyperkinsrealestate Rare to have a single family with garage parking and direct elevator in #boston 445 Marlborough listed for $7,749,000 #fyp #luxuryrealestate ♬ I Can’t Stop (Ekali Tribute) – Flux Pavilion