Many of the top-rated products below are discounted for Amazon Prime Day. Check out our list of the best Amazon Prime Day sales for more savings opportunities.
The best towels on Amazon are also some of the best on the market, offering plushness and absorbency alongside aesthetic appeal. What’s more, when you shop at the online retailer, fast shipping is practically a guarantee—and as any savvy consumer knows, it can be helpful to see as many customer reviews as possible when it comes to purchasing an everyday item like a towel. Our top pick is the Chakir Turkish Linens Luxury Bath Towels, a luxurious, plush set of four towels that comes in dozens of color options.
The best towels on Amazon are absorbent, durable and affordable, too.
ILLUSTRATION: FORBES / PHOTO: RETAILERS
While Amazon certainly isn’t the only place to buy great towels (we’re fans of dedicated linen brands like Parachute and Brooklinen, too), it is an excellent place to find these necessary items. Buying and delivery from the retailer is easier than ever, especially if you have a Prime membership. Still, the most daunting part of the shopping process is combing through page after page of options, attempting to determine which are top-notch and which are duds. To eliminate that critical step of the process, we did the hard work for you: We scouted thousands of options, then identified top-rated picks, which we judged by quality, customer reviews and overall value. Ahead, find our top picks for the very best towels on Amazon.
Chakir Turkish Linens Luxury Bath Towels (Set Of 4)
Customer rating: 4.4 out of 5 stars | Reviews: 17,490 | Material: 100% Turkish cotton | Size: 27 x 54 inches | Weight: 700 GSM
Pros:
Soft and plush
High-end, luxurious feel
Cons:
Some colors may look different in person
It’s hard to beat these Turkish-made towels, which are luxurious without the exorbitant price tag. At 700 GSM, they’re on the plusher side—the kind of linens you might find at a luxury resort or a high-end spa. Plus, they come in dozens of colors, none of which are made using harmful dyes and chemicals. Even after three-plus years of use, one reviewer says these towels—which they consider “one of [their] best purchases regarding durability/price”—are “still like new.”
Best Budget Towels On Amazon
Eight 100% Cotton Linens At A Very Reasonable Price
Amazon
Utopia Towels Towel Set (Set Of 8)
Customer rating: 4.4 out of 5 stars | Reviews: 58,000 | Material: 100%ring spun cotton | Size: 27 x 54 inches | Weight: 600 GSM
Pros:
Affordable
Gets softer over time
Cons:
May produce lots of lint during the first few dry cycles
With over 58,000 ratings, these towels are among the most popular on Amazon, and understandably so: They’re a great deal. For around $32 (though some colors are more expensive), you get a set of eight towels made of 100% ring-spun cotton that get softer with each wash. One thrilled customer who was “not expecting much based off of the price” says they’re “beyond impressed” by the linens, so much so that they recommended the set to their best friend.
Most Popular Towels On Amazon
A Bestselling Set With Nearly 55,000 Ratings
Amazon
American Soft Linen Bath Towel Set (Set Of 4)
Customer rating: 4.4 out of 5 stars | Reviews: 54,488 | Material: 100% Turkish cotton | Size: 27 x 54 inches | Weight: 600 GSM
Pros:
Dries quickly
Large color range
Cons:
Some reviewers find it “linty” even after several washes
This towel set—which is made up of two bath towels, two hand towels and two washcloths—is Amazon’s bestseller, and it’s not hard to understand what all the fuss is about. Made of 100% Turkish cotton, the linens are Standard 100 by OEKO-Tex certified, meaning they’re free from hundreds of harmful substances. “These blew my expectations out of the water!!” writes one happy customer, adding, “These are incredibly absorbent and dry very quickly.” The hardest part might be choosing from more than a dozen colors.
Best Organic Bath Towels On Amazon
An Eco-Friendly Option That’s Lofty And Absorbent
Amazon
Amazon Basics Cotton Bath Towels (Set Of 6)
Customer rating: 4.5 out of 5 stars | Reviews: 57,374 | Materials: 100% organic cotton | Size: 30 x 56 inches | Weight: 700 GSM
Pros:
GOTS-certified
Large color range
Cons:
Not as soft as other styles
Incredibly soft and plush, these 100% cotton towels would make a luxurious addition to any bathroom. They’re also certified by the Global Organic Textile Standard (GOTS), meaning the brand’s entire supply chain uses organic practices. In other words, they’re towels you can feel good about using—and that also happen to check all the boxes. “These towels are great quality, an excellent size, and very absorbent,” writes one customer. “They wash well, dry quickly and do not leave lint behind.” Choose from 10 different colors, ranging from blush pink to mineral green.
Best Extra Plush Towels On Amazon
Super Luxurious Linens That Could Double As A Weighted Blanket
Amazon
Superior Egyptian Cotton Bath Towels (Set Of 2)
Customer rating: 4.4 out of 5 stars | Reviews: 5,500 | Material: 100% Egyptian cotton | Size: 30 x 55 inches | Weight: 900 GSM
Pros:
Extra plush feel
Large color range
Cons:
Boarder design on washcloths leaves little drying space
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