The 20 Best Places to Buy Wrapping Paper

With the holidays right around the corner, you’ve probably already started searching for gifts worthy of your friends and family members. But in addition to finding the right presents, it’s arguably just as important to find the right wrapping paper, too.

“Presentation of a gift can really make the gift experience,” says Hannah Redmond, the co-founder of the gifting service Happy Box. “The more unique or interesting the wrapping paper, the more ‘social currency’ you'll get. If you have really fun holiday wrapping paper that says 'Bebe it's cold outside' and has Moira Rose's face all over it, you bet that will be photographed and posted on Instagram.”

Even if you’re not looking for any extra social clout, wrapping an item in gorgeous or silly paper can really help personalize the gift-giving experience. To help you find the very best options, we’ve rounded up the best retailers to buy wrapping paper, from indie brands to big-box stores. And with Redmond’s help, we’ve also provided advice on what to look for when shopping for wrapping paper in terms of price, quality, designs, and more.

Paper Source

With over 120 stores across the U.S. (and a bustling online presence), Paper Source is a popular go-to for greeting cards, stationery, and wrapping paper. Its vast selection of gorgeous papers comes in a wide range of prices and styles, including the super unique Cavallini collection, the vintage-inspired Stone Collection, and plenty of unique handmade options, as well. These colors and prints will stand out from typical wrapping paper and make a seriously cool statement when you hand over your gift.

Shipping: Free on orders over $50 | Return Policy: 30 days

Etsy

Etsy is the premiere place to go for beautiful and original handmade goods, and the site’s wrapping paper selection follows suit. You can find everything from elegant floral designs to bright animal prints, and some sellers even provide custom wrapping paper that you can personalize with a name or a face. No matter your taste or budget, Etsy will undoubtedly have options that work for you—just keep in mind that every seller’s return policy and shipping cost is different.

Shipping: Varies | Return Policy: Varies

Rifle Paper Co.

Rifle Paper Co. is another great wrapping paper source, as the retailer features dozens of beautiful and sophisticated designs, often with festive and colorful themes. The 8-foot rolls are more than enough to cover a large number of presents, or you could opt for individual sheets if you want more variation in your wrapping. After you’ve picked out the right paper, you can also add on gift bags, ribbons, stickers, and more from Rifle’s whimsical collection.

Shipping: Free on orders over $50 | Return Policy: 30 days

Minted

Minted may be known for its wedding stationery and decor, but the brand also has excellent wrapping paper choices. The hundreds of options offered include many lovely holiday-themed prints as well as abstract patterns and solid colors. Additionally, each set of wrapping paper stands out from the norm since they’re all made by different designers. Moreover, you can customize the paper by adding a photo of your choice, making the gift-giving even more personal and fun.

Shipping: $3.95-$9.95 for standard shipping | Return Policy: Return at any time for replacement or refund

Target

Holiday shopping at Target is almost guaranteed if you’re a fan of this retailer, and its wrapping paper selection is up for the task. On its site, the store carries over 170 paper options in a range of sizes and styles, including both festive Christmas-themed prints and more versatile single-color options. There are wrapping papers designed specifically for kids, too, as well as ones themed around foods, characters, places, and more. Not to mention, many of these options are also available at accessible price points, helping you save for other gifts you may have.

Shipping: Free on orders over $35 | Return Policy: 90 days

Society6

With designs contributed by over 450,000 artists worldwide, Society6 is a fantastic spot for finding unique, curated collections, including wrapping paper. The brand sells its paper in large sets of five sheets, and patterns range from champagne bottles and mushrooms to puppies and skeletons. The funky and unique prints are sure to impress your gift recipients, and in our opinion, well worth the site’s slightly higher-than-average cost.

Shipping: Varies | Return Policy: 30 days

Amazon

Unsurprisingly, Amazon has an enormous amount of wrapping paper to choose from in a seemingly endless number of styles, sizes, and price ranges. From florals and animal prints to holiday-themed designs, the retailer boasts one of the largest selections on this list. However, what makes Amazon really stand out from its competitors is how fast it delivers its items to Prime members—you can order wrapping paper in the morning and potentially have it at your home later that afternoon.

Shipping: Free with Amazon Prime; varies for non-members | Return Policy: 30 days

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