The 16 Best Places to Buy Bras, Tested and Vetted by Us

Aerie

Known for its cozy clothing and comfortable lingerie, it’s no surprise that Aerie (which is owned by American Eagle) has amazing bras. The brand was the fan favorite of our survey, with four of our editors raving about the brand’s selection. Aerie is a long-time favorite of associate editorial director Nicole Lund: “I’ve been an Aerie shopper since my teenage years, and even though I’ve worn other bras I always end up coming back to Aerie.”

It offers pretty much every type of bra you could think of, including everyday bras, cozy bralettes, sports bras, and adaptive bras, all at reasonable prices. In addition to its versatile selection of bra styles, it also boasts an expansive range of colors and sizes, offering band sizes from 30 to 42 and cup sizes from AA to DDD. Even the bralettes come in sizes XXS through XXL, with D and DD options available for sizes S through XL on select styles.

Having worked at American Eagle prior to Aerie’s creation, executive editor Lisa Freedman wishes Aerie existed back in the day. “My chest is on the larger side and it’s often hard to find a supportive option that doesn’t look like war gear. Aerie’s bralettes are incredibly comfortable and still cute.” While she admits they aren’t the best for athletics, Lisa loves wearing them for quick errands or lounging around the house. “I live in them all weekend and sometimes I even forget I have anything on!”

Senior home editor Hannah Baker also praises the selection, particularly the brand’s wireless bras. “They’re super affordable, and I never really want to spend a ton on bras (I’m a smaller chested gal, though, so I don’t really need the support that others might need!).” Nicole adds that the wireless bras are some of the most comfortable she’s ever owned, too. 

Along with being comfortable, Aerie’s bras can also offer wardrobe versatility. Editorial apprentice Megan Lenzi swears by the brand’s lightly lined selection for both comfort and style. “They are so comfortable and appear seamless under all shirts,” she raves. “I’ve been wearing their bras for years and haven’t looked back since!” 

And if the comfy selection isn’t enough to sway you, the brand’s return policy is one of the best we’ve seen. The store gives you free shipping when you spend $75 or more and offers free returns without a time limit—granting returns in the form of a gift card, even when you’ve lost your receipt.

Price Range: $25-$64 | Band Size Range: 30-42 | Cup Size Range: AA-DDD | Bralette Size Range: XXS-XXL | Return Policy: No time limit

Natori

To look good is to feel good, and this upscale bra brand proves that comfort and style aren’t mutually exclusive. The brand sells over 50 kinds of bras, including everyday bras, sports bras, and lingerie bras, that somehow strike the perfect balance between elegance and softness. 

Two of our editors swear by the brand’s Understated Bra, which is both simple yet feminine. Associate editorial director Katie Holdefehr has been wearing the bra almost every day for the past several years, and she’s not planning on stopping anytime soon. “I used to think I would never find a bra that I don’t notice I’m wearing, but this is it! I love that for smaller cup sizes, the straps are very thin and the design is seamless and minimal—this “understated” bra is appropriately named,” she says.  

Natori offers band sizes from 30 to 42 and cup sizes from A to H, though its bralette selection is a bit more limited, ranging from XS to XL. Shopping editor Lily Gray hadn’t paid much attention to bras in the past, but once she tried out Natori, there was no turning back: “I was shocked at the size and even more impressed with Natori’s super soft styles. I purchased a lightly lined T-shirt bra and the contour soft bralette, and I’ve worn them almost every day since. They’re so soft, comfortable, and supportive. I never have to worry about them peeking out of my top of choice either.”

You can receive a full refund for items returned within 30 days, and store credit for products returned within the 30- to 60-day window after delivery. But note that it does charge a $5 return shipping fee, unless you spent more than $300 on your order.

Price Range: $40-$132 | Band Size Range: 30-42 | Cup Size Range: A-H | Bralette Size Range: XS–XL | Return Policy: 30 days, $5 fee (waived on orders over $300)

ThirdLove

ThirdLove stands out from other retailers because it makes bras in standard sizes and half sizes, making it even easier to find your perfect fit. “There is no such thing as one size fits all, and ThirdLove has really nailed that on the head,” says shopping editor Euna Park. “With in-between cup sizes and an extensive range of bands, I find that ThirdLove bras fit me the best.”

It only sells 15 bra styles—T-shirt bras, bralettes, full coverage bras, wireless bras, sports bras, and more—but the inclusive size range makes up for it. Its band sizes range from 32 to 44, and its cup sizes run from AA to I, with half sizes available from A to E. If this unique sizing sounds tough to navigate, don’t worry: There’s an Online Fitting Room quiz that helps you find the right fit. (But you’ll have to sign up for ThirdLove’s emails to get your results.)

According to Wade Review editors, the brand’s 24/7 Classic T-shirt Bra reigns as the best. After seeing ads for the brand everywhere, associate editorial director Nicole Lund was initially skeptical of the brand. Once she caved and tried the Classic T-Shirt Bra herself, she finally understood the hype. “As someone with a smaller chest, I LOVE the mesh lining on the cups—I think this was the first bra that truly fit me without any gapping in the cups,” she says. While the price point is a bit higher than other bras on our list, Nicole attests that the impressive quality is worth the price tag.

Like Nicole, Euna is also a fan of the brand’s best-selling T-shirt bra, along with the 24/7 Classic Uplift Plunge Bra, which provides support without digging into the skin: “As someone who practically only wears white T-shirts during warmer months, I can say all the bras are fully undetectable too. And while bras should be replaced every six months or so, I’ve found they hold up far longer than that.”

The brand also offers free 60-day returns, and it gives you free standard shipping on orders over $100.

Price Range: $22-$78 | Band Size Range: 30-48 | Cup Size Range: AA-I | Bralette Size Range: N/A | Return Policy: 60 days

Wacoal