Finding the best place to buy diamond jewelry can be complicated. Not only are you searching for a piece you or a loved one will find beautiful and wear for years to come, but you want to be entirely confident that what you’re buying is authentic and will arrive safely. Diamond jewelry is no small purchase and the best retailers give you peace of mind when choosing something of such high value and personal significance.
At Forbes Vetted, we’re experts at diamond jewelry having reviewed many retailers and brands who have made shopping for diamond jewelry online a safe and streamlined process. These sites offer detailed information on where their gemstones and other materials come from, comprehensive valuation reports and shopping consultations by phone or video if you need human help.
Whether you have something specific in mind or just want some inspiration, the list below touches on every category, from lab-grown diamonds to ethically-sourced natural stones, and includes big splurges to everyday purchases. Here’s what we recommend—and trust—for the best places to buy diamond jewelry.
The popularity of lab-grown diamonds has skyrocketed in the last few years. Not to be confused with “diamond simulates,” like cubic zirconia, which look similar to diamonds but are not true carbon crystals, these are “real” diamonds, cultivated from the carbon seeds of pre-existing diamonds in a lab setting, which lessens their environmental impact.
Clean Origin: Responsible Supply Chain
Clean Origin Delicate Halo Diamond Pendant
Price range: $225 to $169,235 | Shipping and returns: Free shipping and 100-day returns | Warranty: Lifetime manufacturing warranty | White-glove services: Standard FedEx overnight shipping on weekdays
Clean Origin does away with the destructive mining and unsafe practices in the diamond industry and instead only sources lab-grown diamonds. All of the stones meet strict standards of quality in terms of cut, color, clarity and carat, so they are flawless to the naked eye. In addition to engagement and wedding styles, you’ll find everyday jewelry—studs, drop pendants, slim bracelets—for about $500 to $1,500.
Price range: $290 to $41,000 | Shipping and returns: Free shipping and 30-day returns | Warranty: Lifetime warranty | White-glove services: Lifetime diamond upgrade
Brilliant Earth’s mission is to create a more transparent, sustainable and compassionate jewelry industry. The brand’s lab-created diamonds are individually graded, certified and inscribed by independent labs before making their way to you (though Beyond Conflict Free natural diamonds are available on the site as well). Its collection of designs includes tennis bracelets, studs, stackable rings and statement pieces. Brilliant Earth can also match accent diamonds to any lab-created diamond you purchase for a sparkling effect.
Vrai: Stylish And Sustainable
Vrai Iconic Necklace
Price range: $148 to $67,000+ | Shipping and returns: $10 standard shipping, free 30-day returns | Warranty: Lifetime warranty | White-glove services: Free resizing, cleaning, polishing, prong tightening, and re-dipping (for white gold only)
Vrai exclusively uses lab-grown diamonds created as its own foundry, meaning there is truly no middleman between the stone’s source and its setting. The diamonds are grown with an entirely hydropowered production process, meaning no carbon emissions. In addition to classics like studs and tennis bracelets, Vrai offers modern styles like signet rings and statement earrings. Prices range from under $100 for single stud earrings to just under $10,000 for an eight carat tennis bracelet.
Best For Engagement Rings And Wedding Jewelry
Modern fine jewelers have simplified the process of shopping for engagement and wedding rings online, where you can find a variety of prices and styles, as well as virtual try-on services and easy returns.
Blue Nile: Trusted For Elegant Styles
Blue Nile Petite Solitaire Engagement Ring
Price range: $200 to $74,150 | Shipping and returns: Free shipping, 30-day returns | Warranty: Lifetime manufacturer warranty | White-glove services: Appraisal and diamond rating report
Blue Nile was one of the first fine jewelry retailers to embrace online as a viable shopping platform, way back in 1999. You can create a customized ring or shop a selection of stunning ready-to-shop options. There’s also ready-to-ship diamond jewelry for everyday, includes traditional earrings, necklaces, bracelets and rings as well as modern picks like rose gold diamond bar studs. Prices start around $200 for stud earrings and climb into the six figure range for certain engagement rings.
With Clarity: Excellent Customer Service
With Clarity Arc Hidden Halo Engagement Ring
Price range: $440 to $8,970 | Shipping and returns: Free shipping, free 30-day returns | Warranty: Lifetime warranty | White-glove services: Replica home preview, diamond price match and diamond upgrade
With Clarity aims to marry (so to speak) the best of online and in-person shopping to create engagement and wedding rings as well as everyday diamond jewelry. The emphasis is on transparency, convenience and high quality without the markup; prices start at about $1,000 for pre-set engagement rings and go up from there with options you can customize. The brand also offers a lifetime warranty against manufacturing defects, will replace any diamonds under 0.10ct carat weight that are broken or lost during everyday wear, and accepts returns for any reason within 30 days.
Ritani: Fair Costs And A Price-Match Guarantee
Ritani French-Set Halo Diamond Gallery Engagement Ring
Price range: $284 to $10,765 | Shipping and returns: Free shipping, free 30-day returns | Warranty: Lifetime warranty | White-glove services: Free engraving, resizing, appraisals, diamond price match guarantee
Ritani understands that diamond ring shopping can be intimidating—emotionally and financially. For that reason, the brand’s “pricing tool” provides a clear breakdown of the actual cost of each diamond from the wholesaler, the operational costs (shipping, packaging, processing) and the final margin earned by Ritani. They also have a price match guarantee, where if you find an online competitor’s diamond priced for less, they will try to find a similar diamond at a lower price. Expect to find traditional and lab-grown diamonds, ranging from $350 to $6,500.
Best For Luxury Diamond Jewelry
For luxury diamond jewelry pieces like stud earrings, pendant necklaces or tennis bracelets, the web is your oyster. After browsing dozens of fine jewelry shops online, the following stand out for their breadth of selection, range of price points and reliable retailer reputation.
David Yurman: Keep-Forever Pieces
David Yurman Buckle Bracelet in 18K Yellow Gold with Pavé Diamonds
Price range: $260 to $30,000 | Shipping and returns: Free shipping and returns | Warranty: N/A (not listed) | White-glove services: Jewelry repair services
Before he became a jewelry superstar, David Yurman was a talented sculptor and artist, which is evident in the geometric shapes of his collections. The brand is most-known for its signature Cable Classic bracelets, adorned with a variety of precious stones, as well as chunky, twisted earrings, pendants and rings wrought from high-quality materials. Most pieces fall in the $1,500 to $3,000 range but for larger diamonds, expect to pay above $5,000.
Price range: $1,800 to $7,800,000 | Shipping and returns: Free shipping, 14-day returns | Warranty: Buyer protection policy | White-glove services: White glove delivery
For authenticated antique online, there’s no match for 1stDibs. The company works with a trusted network of top vintage and contemporary sellers across the world to source pieces you really won’t see anywhere else, like a 1920s Cartier engagement ring or a Victorian era bracelet. The selection is enormous and the price range is broad—at the low end are diamond studs for $100 and at the high end are $4.5 million engagement rings. Everything is
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