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The Best Jewelry Brands To Suit Every Taste And Budget

The best jewelry brands make personal, unique pieces worthy of the top spot in your jewelry box, now and for years to come. Even though there’s no shortage of jewelry brands to shop from, deciphering which ones offer truly well-made gems and a great shopping experience online isn’t an easy task. Whether you’re looking for classic diamond earrings or something fun and affordable to give as a gift, we did the research on the top jewelry brands out there. A good place to start: Mejuri, which is our pick for the best jewelry brand overall.

Other highlights include BaubleBar, which specializes in personalized pieces (especially initial charms), and Stone And Strand, where you’ll find stunning everyday necklaces, rings and bracelets that feature sustainable materials and modern-cool designs. For special occasions that call for fine jewelry—think anniversaries, graduations—your best bet is Brilliant Earth, and for engagement rings and all things wedding-related, we recommend Blue Nile. Ahead, all the best jewelry brands to make you shine.

Best Jewelry Brand Overall

Mejuri: Stunning Pieces For All Tastes, At A Range Of Prices

Mejuri Wishbone Stacker Set

Price range: $38 to $3,500 | Shipping: $8 or free on orders $75 and up | Return policy: Free 30-day returns

If you’re searching for everyday jewelry, Mejuri is our top choice. Forbes Vetted senior fashion editor Kari Molvar shops for gold hoops here, and the brand is also popular for everything from minimalist-cool rings to bold bracelets to organically shaped necklaces. The brand also carries an excellent range of men’s jewelry (especially bracelets and rings) and emphasizes sustainable materials and transparent prices, making it a solid place for all your jewelry needs.


Best Fine Jewelry Brand

Brilliant Earth: Timeless Pieces For Special Moments

Brilliant Earth Round Diamond Stud Earrings

Price range: $75 to $80,000 | Shipping: Free on all orders | Return policy: Free 30-day returns for rings, loose diamonds and gemstones; for other items, return shipping fee that varies per order

Whether it’s diamond studs, a tennis bracelet or a unique piece to commemorate an important milestone, Brilliant Earth has some of the best fine jewelry and gemstones on the market. The Brooklyn-based jeweler specializes in responsibly-sourced materials—including rigorously selected natural diamonds that meet strict ethical standards set by the Kimberley Process—and stunning lab-grown diamond jewelry created with a zero-carbon footprint. The brand also offers hassle-free shipping and returns, so you can shop with peace of mind.


Best Jewelry Brand For Engagement Rings

Blue Nile: Excellent Style Selection And Customer Service

Blue Nile Petite Nouveau Six-Prong Solitaire Engagement Ring

Price range: $250 to $15,500 (for ring settings) | Shipping: Free on all orders | Return policy: Free 30-day returns

Blue Nile is unmatched when it comes to engagement ring shopping. The Seattle-based brand has more than 150,000 loose diamonds and 250 settings to browse so you can create a masterpiece. The brand also has ready-to-ship pieces too that cut down on design time if you’re looking for a ring in a hurry.


Best Affordable Jewelry Brand

Quince: Versatile Pieces For Everyday Wear

Quince Bold 14K Gold Hoops

Price range: $30 to $1000 | Shipping: Free Return policy: Free 365-day returns

Quince’s jewelry offerings come at incredibly reasonable prices, but that’s not because they’re low-quality. Rather, Quince cuts out supply chain costs including warehousing and storefront retail, making luxurious items like solid gold hoops and gemstone necklaces much more accessibly priced. Quince’s website lists the traditional retail cost next to the price of each item, so you can see how much you’re saving. With free shipping on all orders and a generous 365-day return window, Quince makes online jewelry shopping as easy as can be.


Best Jewelry Brand For Personalized Pieces

BaubleBar: Fun Pieces That Make Great Gifts

BaubleBar 14K Gold & Diamond Initial Bracelet

Price range: $30 to $1000 | Shipping: $8 or free on orders $75 and up | Return policy: Free 30-day returns

BaubleBar is another trusted (and often recommended) jewelry brand among the Forbes Vetted fashion team. The New York City-based brand specializes in personalized rings, necklaces, bracelets and even blankets, all at reasonable prices. If you like to layer your jewelry, BaubleBar also has plenty of stacking bundles for creating unique looks. The quality here is good—pieces won’t last as long as fine jewelry—but the prices aren’t investment-level either.


Best Jewelry Brand For Lab-Grown Diamonds

Vrai: Sustainable And Well-Priced

Vrai Solitaire Necklace

Price range: $195 to $67,000 | Shipping: $10 flat fee on all orders | Return policy: $200 recycling fee for all returns

Lab-grown diamonds are, as the name suggests, man-made. The diamonds are formulated in a dedicated space and replicate exactly what happens in nature—except for the mining practices. Vrai makes their diamonds from greenhouse gas crystallized in its San Francisco foundry, and offers an extremely wide variety of styles from solitaire necklaces to stud earrings to tennis bracelets. The shopping experience is elevated and elegant, which makes browsing (and buying) very tempting.


Best Jewelry Brand For Trendy Pieces

Celebrity Favorite That’s Affordable Too

Jenny Bird Faye Knockers Earrings

Price range: $40 to $328 | Shipping: $10 or free for orders $100 or more | Return policy: Free returns within 14 days of delivery date

Toronto-native jewelry designer Jenny Bird started her brand in 2008, and since then has built up a loyal clientele that includes fashion influencers and celebrities including Michelle Williams, Kylie Jenner and Selena Gomez. Her pieces are sculptural and bold yet also wearable for everyday; the gold Faye Knocker hoops are a standout and bestseller. You’ll also find daintier pieces, like slim link bracelets and necklaces, as well as playful, on-trend pieces (think squiggly earrings).


Best Jewelry Brand For Cool Classics

Stone And Strand: Everyday Pieces With A Modern Twist

Stone And Strand Huggie Earrings

Price range: $40 to $13,700 | Shipping: Free on all orders| Return policy: Free 100-day returns

New York City-based Stone And Strand is known for everyday fine jewelry at prices that won’t make you faint. The female-run brand was founded in 2013 by Nadine McCarthy Kahane while she was getting her MBA at Wharton, and since then, Stone And Strand has expanded to become a favorite for modern-classic pieces like its best-selling diamond initial charm necklace and diamond pavé huggies.


Best Jewelry Brand For Bold Pieces

Cult Gaia: Fashion Influencer Favorites

Cult Gaia Nora Choker

Price range: $98 to $548 | Shipping: $10 ground shipping | Return policy: 14-day returns

Launched in 2012, Cult Gaia became a hit among fashion bloggers for its fun bamboo clutch bags, and since then, the California brand has expanded into beautiful jewelry. Designs often feature large, geometric shapes that stand out and instantly dress up any outfit—from jeans and a white tee to black dresses. The prices are reasonable as well, and the brand’s pieces often sell out.  


Best Brand For Birthstone Jewelry

Brook And York: Meaningful And Sophisticated Pieces

Brook And York Mackenzie Birthstone Initial Pendant

Price range: $60 to $220 | Shipping: Free on all orders | Return policy: 60-day returns for non-personalized items

Birthstone jewelry is always a thoughtful gift and something unique to wear. Connecticut-based Brook And York specializes in the genre, with a wide selection of unique options from necklaces to bracelets to earrings. Pieces are made from locally-sourced materials, including gold, silver and rose gold, and have a refined, sophisticated aesthetic.


Best Jewelry Brand For Gifting

Gorjana: From Stacking Bracelets To Fine Jewelry

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