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The 11 Best Beach Towels of 2024, Tested and Reviewed

A quality beach towel makes lounging by the pool or beach so much more enjoyable. But what makes a beach towel high quality isn’t always obvious. Kelly Kasouf, chief marketing officer at Kassatex, says that “for a beach towel, you want something that is absorbent, dries quick, and is soft, comfortable, and lightweight since you will carry it back and forth.”

Beach towels come in a variety of materials and textures, from thick cotton options to lightweight microfiber towels. To help you find the best beach towels for every occasion, we tested 57 popular options, evaluating them on quality, texture, absorbency, durability, and overall value. We also spoke to Kasouf and textile expert Deborah Young for expert tips on choosing the right beach towel for every need.

What Stands Out

  • This absorbent cotton towel provides generous coverage without being too heavy.

What Could Be Improved

  • The fibers pill in the wash.

We used this beach towel for lounging and drying off at a sandy beach and found it to have a nice weight that provides some cushion when lounging on the ground, but not so much that it becomes overly cumbersome to carry. We were especially struck by just how soft and plush it feels for a beach towel, and it remained this way for the entire two weeks we tested it. Additionally, it’s more than six feet long and three feet wide, giving you plenty of room to rollover or rest your head without touching the sand. One plus-size tester said they were able to wrap the towel fully around their body while still having fabric leftover to tuck in.  

The towel wicks away moisture from the skin and dries quickly. It did hold on to some sand, but a few hard shakes was all it took to remove it. Stains came out easily in the wash; however, there was some pilling after the first wash (although this didn’t affect its absorbency). The short cotton loops are intended to resist snagging, while the flatweave edges prevent unraveling. The towel comes with a UPF +50 rating that keeps you protected from UV rays when the towel is wrapped around you. It comes in five different nautical striped patterns, and as is the case with many Lands’ End products, you can add a monogram or logo for an additional fee. On top of all this, it’s below the median price of all the beach towels we tested. 

Material: Cotton | GSM: 420 | Size: 30 by 72 inches

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