The 12 Best Bath Towels of 2024, Tested and Reviewed
Whether you prefer to wrap yourself up in a plush, spa-like towel or dry off quickly with a lightweight waffle knit, choosing the right bath towel can make all the difference in your daily shower routine. However, predicting which towels are durable enough to make it through the long haul can be easier said than done. That’s where we come in.
To date, we have tested 99 towels in our Des Moines lab and 22 in our own homes, assessing them based on their quality, texture, absorbency, durability, and overall value. For expert tips on buying and using bath towels, we tapped Whitney Thornburg, design director at Coyuchi, Sarah Smith, product education and customer experience manager at Serena & Lily, and Elana Frosk, account executive at Hohenstein Institute, the U.S. testing lab for Oeko-Tex. No matter what type of bath towel you’re looking for, we have a tested and approved pick for you.
RHH Bath Towel Bamboo Bliss Resort Bamboo Collection at Dillards.com
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It sustained no damage after running a scrub brush over it 50 times.
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It doesn’t come with certifications, and it shrinks a bit after washing.
The Lands’ End Premium Supima Cotton Bath Towel impressed us with its coziness, absorbency, and durability, earning it the title of our Best Overall bath towel. Crafted from American-grown Supima cotton, this towel is plush with a medium-heavy weight (650 GSM). We found it to be incredibly soft, striking the perfect balance between practicality and luxuriousness. In our testing, it dried us off quickly, requiring minimal effort on our part.
We were especially amazed by the towel’s durability. It retained its soft and fluffy texture after washing, and the color (of which there are 17 to choose from) remained just as saturated. Plus, stains came out easily, making this pick suitable for everyday use. We observed not a single pull or loose thread, either, and after six weeks of consistent use, the towel maintained its soft hand. Even after running a scrub brush over it 50 times in our lab, there was no damage to the towel, indicating that it will stand up to whatever abuse you put it through. However, it did shrink a bit after laundering (about 7% from its initial 30-by-56-inch size).
It’s worth noting that this pick doesn’t come with any certifications, which might be an immediate no for some people, but given the size, durability, and quality of the materials, we think the price is more than reasonable. Plus, Lands’ End has frequent sales, so you can likely snag it for less while shopping.
Material: Supima cotton | Size: 30 by 56 inches | Weight: 650 GSM | Certifications: None
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PHOTO: Wade Review / Dera Burreson
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![Woman hanging a Lands' End Premium Supima Cotton Bath Towel on a rack]()
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PHOTO: Wade Review / Dera Burreson
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![Hands placing Lands' End Premium Supima Cotton Bath Towel in washing machine]()
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PHOTO: Wade Review / Dera Burreson
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![A person using brush on a Lands' End Premium Supima Cotton Bath Towel during testing]()
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