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The Best Affordable Jewelry Brands, Rated And Reviewed By Our Editors

Whether you’re looking for the perfect pair of gold hoops or a floating diamond pendant, the best affordable jewelry brands offer stunning pieces that won’t deplete your bank account. By using recycled metals and lab-grown stones in many cases, these jewelry houses create designs that look more expensive than they are. After consulting our resident jewelry expert Kari Molvar, who is Forbes Vetted’s deputy fashion editor and holds certificates in jewelry essentials and lab-grown diamonds, we determined that Mejuri is our top pick overall. We also came up with additional recommendations, depending on your needs, budget and taste.

Quince, for example, is known for dainty fine jewelry staples while BaubleBar is great for gifts. Grown Brilliance is a go-to for all things diamonds, from tennis bracelets to engagement rings. Here, all the best affordable jewelry brands that we regularly shop ourselves and have earned our stamp of approval.

Best Affordable Jewelry Brand Overall

Mejuri: Sustainable Everyday Pieces With Style

Mejuri Figure Ring

Price range: $38 to $3,500 | Shipping: $8 or free on orders $75 and up | Return policy: Free 30-day returns

From wear-with-everything gold hoops to dainty layering necklaces and chunky, gem-stone encrusted rings, Mejuri offers a little something for everyone at reasonable and transparent prices. With a commitment to sustainability, the brand works with mostly recycled metals, and carries solid gold, silver and titanium pieces, plus a large variety of high-quality gold vermeil options at lower price points.


Best For Lab-Grown Diamonds

Grown Brilliance: Custom Designs for More Than Just Bridal

Grown Brilliance 1/2 ctw Round Near-Colorless (H-I) Lab Grown Diamond Stud Earrings

Price range: $100 to $198,000 | Shipping: Free | Return policy: Free 30-day returns with exceptions for customized pieces

Founded by a third generation jeweler, Grown Brilliance specializes in lab-grown diamonds, which are structurally, chemically and visually identical to natural stones, and designs all of its ready-made pieces by hand. Their collections feature every shape of stone and style you can imagine, from classic tennis necklaces to striking drop earrings. If you’re after something one-of-a-kind, you can design your own diamond bracelet, earrings, and necklaces in addition to custom engagement rings.


Best For Gemstones

Blue Nile: Ready-To-Ship And Custom Options

Blue Nile Sunburst Oval London Blue Topaz Stud Earrings in Sterling Silver

Price range: $38 to $3,500 | Shipping: Free | Return policy: Free 30-day returns

Blue Nile not only offers a large selection of earrings, necklaces, rings and bracelets with all hues of colored gems, you can also select an individual stone and custom design your own made-to-order piece. The company offers a wide range of styles and price points, but they also have an ‘Under $100’ section for quickly finding affordable picks. With excellent customer service and virtual appointments available, you can shop easily and confidently online.


Best For Sustainable Diamonds

Vrai: Eco-Friendly Options For Engagements And Beyond

Vrai Orion Bracelet

Price range: $195 to $67,000 | Shipping: $10 flat fee on all orders | Return policy: $200 recycling fee for all returns

With sustainability at its core, Vrai takes climate-warming greenhouse gas and uses it to make quality lab-grown diamonds of all shapes and sizes at its carbon-neutral foundry in the Pacific Northwest. Whether you are selecting a ready-to-ship piece of jewelry, designing a custom engagement ring or commissioning a stone to be cut just for you, the shopping experience is easy and intuitive—you can even get help through an online consultation. And, because you deal with the manufacturer directly, the prices stay low compared to buying through a retailer.


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Von Diamonds: A Wide Range Of Classic And Contemporary Diamond Jewelry

Von Diamonds ¼ CTW Round Diamond Six Prong Stud Earrings

Price range: $285 to $34,540 | Shipping: Free | Return policy: Free 30-day returns

Von Diamonds encourages affordable luxury by selling a variety of engagement and wedding rings, as well as fine jewelry, at accessible prices. Customizations including diamond shape, carat, quality, origin (lab-grown or natural) and metal are available on most of the brand’s pieces, whether you’re designing a dazzling three-stone engagement ring or an understated pair of stud earrings. Get 20% off any Von Diamonds purchase (excluding specials) now through July 17.


Best For Everyday Jewelry

Pavoi: Classics You Can Layer And Stack

Pavoi 14K Gold Plated 3mm Cubic Zirconia Classic Tennis Bracelet

Price range: $13 to $19 | Shipping: Free with Amazon Prime | Return policy: Free 30-day returns

This ultra-affordable line is a one-stop shop for classic as well as of-the-moment styles like teardrop earrings (in multiple sizes), sparkly tennis bracelets and minimal paperclip necklaces. Fourteen karat gold plating and cubic zirconia give the pieces an expensive look without the investment of solid gold or diamonds. The brand works with 100% recycled materials and 99% recycled packaging, and they offer a 60-day guarantee, so you can feel good about every purchase.


Best For Birthstone Jewelry

Brook & York: Personal Forever Pieces

Brook & York Mackenzie Birthstone Initial Pendant

Price range: $60 to $166 (for birthstone jewelry) | Shipping: Free | Return policy: Accepted for 60 days  

Designed in New England and made from recycled materials, Brook & York’s items are intended to be timeless keepsakes. Choose from earrings, necklaces, and bracelets with delicate birthstone charms for a thoughtful gift or something special for yourself.  The company also offers personalization, engraving and gift wrapping, so your purchase can feel extra special.


Best For On-Trend Jewelry

Nadri: A One-Stop Shop for Formal Occasions

Nadri Rockstars CZ Chandelier Earrings

Price range: $40 to $1,650 | Shipping: Free with orders $75 or more | Return policy: Free 14-day returns for a refund or 30 days for credit 

For shimmering, sophisticated options to pair with an evening gown or bridesmaid’s dress (brides take note: they have a dedicated wedding shop), look no further. This brand—that designs and manufactures everything in-house—features a range of cubic zirconia styles from small, delicate studs to glittering statement necklaces, and they even offer a small selection of fine jewelry. Everything here can carry you through formal occasions for years to come.


Best For Hypoallergenic Jewelry

Ana Luisa: Go-To Jewelry That Promises Not To Irritate or Tarnish

Ana Luisa Lo Small Slim Endless Hoops

Price range: $15 to $225 | Shipping: Free Shipping | Return policy: Free exchanges, $5.99 fee for returns

Ana Luisa uses chemical and physical tests to ensure that their high-quality pieces are hypoallergenic and water- and tarnish-resistant—claims backed up by their two-year warranty and thousands of positive reviews. With mostly minimal designs like huggie hoops and small pendant necklaces made of 14 karat gold plating, brass and sterling silver, these are great options for everyday wear.


Best For Dainty Jewelry

Quince: Timeless Fine Jewelry Without The Markup

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